You’ve probably heard a lot about viral marketing campaigns. What does it means for something to “go viral.” You know how viruses spread, right? They pass from person to person spreading around the world until someone intervenes.
Viral marketing campaigns work in much the same way. The marketing piece spreads through word-of-mouth, as people tell other people about it. Viral marketing can come in many forms. On the net, viral campaigns generally involve videos, photos or a controversial article.
Video is probably the most viral of the various media methods, because people get excited about videos. But articles can also go viral very quickly if the information contained in them is exceptional.
The best forms of viral marketing give away extremely valuable information for free. If you promote a dog training guide, create a short precious video about potty training a puppy. You don’t want to give away everything, but show one element that makes people realize you’re not all about fluff and filler.
Viral reports usually have links sprinkled throughout them, either to your direct offers or affiliate items, but they still provide real value to the readers.
Providing a controversial, informative marketing piece is the most important part of viral marketing, getting the piece in front of people who will spread it is a close second.
If no one sees the piece, there won’t be anyone to spread it around. You need to figure out a way to get your piece seen by enough people that it will go viral. If you’re using videos submit them to as many video sharing sites as you can find.
Even if your information is highly valuable you must put in the leg work to start the virus. Use all your social media channels, contacts, forums, solo ads. Anything that will start the initial wave of targeted traffic.
Don’t forget when you send it out to the world make sure you tell people to share it everywhere!